March 2, 2014

How to price yourself for profitability

This month, we’re going to focus on pricing vehicle wraps so they make money for you and provide good value to your customers. This is trickier than it sounds, but it’s important for your shop and the industry as a whole.

Varying costs of living nationwide dictate different pricing; as we discuss this, remember this may need adjusting wherever you call home. A wrap in San Francisco, for example, will cost more than one in Des Moines, IA, simply because everything in San Francisco costs more.