“Say what you are going to do and do it. Period.”
Energetic and passionate, Dale Salamacha’s excitement about the future is infectious—his dedication to his craft, obvious.
From an early age, Dale was involved in the two core businesses that now make up Media 1 and Wrap This. Working in his father’s body shop, he was influenced early on by a strict work ethic, “If you’re gonna do it, do it right.” He painted his first car at age 14, opened his own sign business out of his mother’s garage at age 16, and eventually specialized in painting high-end cars and exotic boats. He transitioned from hand airbrushing to cutting-edge vehicle wraps within 6 months of the new wrap technology arriving on the market.
Almost 30 years later, Dale’s near-life-long passion and constant embrace of new technology positions Media 1 and Wrap This at the forefront of their industries.
“Every day, I’m excited to get results and break new ground.”
Dale is dedicated to providing creative designs that stand out and attract more business for his customers. He defines his team as image designers who craft striking first impressions—a mission they all take very seriously.
Customers are often delighted to see projects evolve beyond their original creative vision. Dale has combined his own processes with today’s technology explosion to stretch boundaries and create unique brand images for his customers.
Dale defines his own overarching talent as being smart enough to hire skilled individuals who share his commitment: WOWing customers with impressive designs and turn-key project execution.
“When we walk into premier events and there’s 4,000 people looking up at the big sign we just made, that’s very gratifying.”
With seemingly boundless energy and passion, Dale finds time to share his secrets with others—namely, embracing change and learning from mistakes. He has authored many articles published by industry-specific magazines such as: Sign of the Times, Sign Builder Illustrated, Hot Boat, Powerboating, Digital Output and the Orlando Business Journal. He finds it deeply satisfying to share his secrets for success so others can benefit and contribute to the industry.
Gregarious and fearless, Dale’s next horizon includes public speaking about his journey and how his hard-won lessons can be adapted to any business model. Dale has been a gymnast and martial artist for most of his life, and is a student of Yoshikai karate.
Hobbies: Karate, Running, Yoga